Chad Moore Calgary Mortgage Broker

Dear home sellers,

BEWARE!

I don’t think NOW is the time to over price my home for sale.   Thinking I’ll sell my home for what my neighbour did two years ago is a distant memory.

I think one of the worst, and most expensive things I could “do” as a home seller “chase the market down“.

Here’s what I mean …

If home prices are under downward pressure, when homes are sold for less and less money a new market is re-established lower and lower.  These homes become the new comparable price points.

If I begrudgingly reduce my list price, the market might have already been established much lower.  My new lower list price might STILL be too high and out of the market.

I do think a reasonably aggressive home pricing sales strategy IS a good idea.

Here’s another scary thought …people might be in a position to desperately sell their home to avoid foreclosure or bankruptcy.  If this becomes the REALITY of our market – look out!

How To Avoid Price Drops All Together?

Instead of fire selling my home, dropping my list price and bending to home buyers demands, what if I did something completely different?

What if I offered ALL potential homebuyers a price guarantee, if they purchased my home?

Sound interesting?  I think it is!

Here’s why:

1.  No more price drops.  Instead offer a guarantee.
2. Differentiate my listings.  This is especially advantageous IF the listing competition is quite similar to my home.
3. Extra negotiation.  If I get an offer on my home, below list price, I can take away the price guarantee.

If you would like to learn more about how YOU can offer a price guarantee on your home listing, click here!

Talk soon,

Chad Moore